YouTube SEO: How to Optimize Videos for Better Reach?

YouTube SEO: How to Optimize Videos for Better Reach?

YouTube is the second most popular search engine after Google. YouTube is growing rapidly, with more than 500 hours of video uploaded every minute.

Are you wondering how to make/attract more viewers and subscribers to your YouTube channel?

To make your channel/videos highly visible to your audience, check our article that helps you rank in the top position on the YouTube SERPs page.

What is YouTube SEO?

Search Engine Optimization (SEO), is the process of getting our website/Video content to rank high in search engine result pages (SERPs).

YouTube SEO is different from Google. It uses backlinks and other factors for ranking.

YouTube SEO includes optimizing your YouTube channel, playlists metadata, descriptions and videos. You can optimize your videos to search within and outside YouTube for better visibility of videos.

Basic SEO for YouTube video includes incorporating keywords into titles, meta descriptions and tags. The key element of a YouTube SEO strategy involves harnessing the power and potential of your video’s content in transcripts, closed captions and subtitles. It will have a positive impact on user experience, engagement and viewership as well as SEO.

Youtube SEO is a bit different from regular SEO. Here we’ve created a list of techniques that will provide you with the visibility you need on YouTube.

 

YouTube Keyword Research:

YouTube Keyword Research

Choose the right phrase or keyword for your YouTube video before you can improve YouTube SEO. Keywords are often found in video titles and metadata. When spoken in audio, keywords appear as captions or transcripts. 

Keywords and phrases must match:

  • what is in your video content?
  • what users type into search engines to find similar content?

Keyword research is a simple and assured way to find the requirements. YouTube’s Search Suggestion is a simple way to locate a keyword for your video. YouTube’s Search Suggest will suggest keywords and phrases relevant to your industry.

Other important keyword research tools are: 

Optimize the Metadata:

metadata

  • Video Filename

Your keyword or keywords should be included in the filename before uploading your video. It is not visible to viewers. We can include a video filename like “how-to-do-keyword-research” covering our target keyword and a question about that keyword.

  • Closed Captions and Transcript

Bots can’t view your video. However, they can read your transcript. Include your transcript to help bots understand your video and rank it.

These two areas will help you rank your keyword higher in search results.

  • Video Title

Your keyword should be included in the title. If your video title answers a specific query involving your keyword & communicates the information which viewers want then your video can rank higher.

  • Video Description

A clear and precise video description should be written with target keywords, just like your title. This will let viewers know that you have the information they need.

  • Usage of Correct Tags

You should also include your keywords in your description and title. YouTube tags are only for reference purposes. Your viewers will not see what you have included. You can add as many variations as you like to your keywords and search phrases.

  • More Engaging Content

YouTube’s ranking factors are heavily influenced by viewer engagement. YouTube allows viewers to interact with your video and respond. YouTube considers these interactions when it ranks videos.

  • Make an Eye-catching Thumbnail.

A good thumbnail will get you more clicks and better SEO.

Your thumbnail should stand out and tell viewers what your video’s about.

Use Social Media to Share

You can also rank higher on YouTube by sharing your video in as many places as possible. The more social signals you have, the better is your accessibility.  Do share it on all social media platforms and encourage others to reshare/repost it.

Create Backlinks

You can increase backlinks by posting your video on as many sites as possible, including your blog and website. Ask other websites within your niche to publish your video or write guest posts that contain your video. Your YouTube SEO and Google SEO will improve the more backlinks that you have.

Create Playlist

Because they automatically play, playlists can be a great way to increase your channel’s overall watch time. Instead of just watching one video, viewers might be able to watch several!

To create a playlist, you need to combine videos that share a common theme or topic.

Optimize YouTube Shorts

 Shorts allow you to create short videos up to 60 seconds in length and can be used by any content creator to increase YouTube channel engagement and organic reach.

YouTube Shorts is one of the most popular platforms for organic reach. If you create a short, engaging video with all the SEO-focused keywords and tags, then, there is no stopping for your engagement numbers. 

Sum Up

YouTube is a highly competitive platform for sharing your content, as many people visit it every day. Sometimes, the competition can be demotivating,still, there are many ways to rank higher on YouTube.

To improve your YouTube SEO, avail digital marketing services from Greenwill Techs, which helps your brand get more and wider reach & higher engagement.

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How to Run Ads on Instagram? – A Beginners Guide

How to Run Ads on Instagram? – A Beginners Guide

Guide On Instagram Ads

Why Instagram Ads?

It is undoubtedly an era where millennials and Gen Z youths are on Instagram, making it one of the most commonly known apps on the planet.

On thinking back, we would be surprised to see the growth of Instagram and its subsequent magnificent layout evolution throughout the years in social media advertising.

What makes the platform popular?

Its ever-increasing influencers could be attributed to being one of the top reasons for Instagram’s tremendous growth. With regular fresh content on the platform, brands often rely on the influencers to promote their brand amidst their competitor brands.

However, influencers can be quite costly these days, and that’s why many brands rely on other modes to promote their brand; the following are a few popularly working methods.

Ckeck out different types of ads, and how to run Instagram ads for better results below.

1. Types of Instagram Ads

  • Stories ads
  • Explore ads
  • Collection ads, and
  • Shopping ads

1. Instagram Stories Ads

These are the stories that appear amidst the people being followed by the user on the platform. These are sponsored stories by brands which contain call-to-action buttons, irrespective of the brand’s following count (ideally, such actions would be available by default if the brand has over 10,000 followers on the platform)

instagram stories ads

Source: Later.com

2. Instagram Explore Ads

These are ads that are strategically placed on the explore page of the Instagram platform; the explore page is a section where users can find popular posts from public accounts which align with their interests.

The majority of the influencers try to land on the explore page since it indicates popularity. The ads placed on the explore page would be a static port(s) or video(s) along with appropriate call-to-action.

Instagram Explore Ads

3. Instagram Collection Ads

Collection ads are one of the popular choices among the brands. The Instagram collection ad would contain various top products of the brand and a call-to-action to purchase the same; usually, the call-to-action buttons redirect the user to the brand’s official page or app or such.

Instagram Collection Ads

4. Instagram Shopping Ads

This type of ad usually consists of a product image. On tapping the same, users would be displayed with the details of the product; this is a popular choice among shopping pages.

Instagram Shopping Ads

Source: Getplus Followers

5. Instagram Reels Ads

Instagram recently announced “Reels Ads” which is similar specs to stories ads (full vertical videos). Ads can be up to 30 seconds, and people can comment, like, view, save and share Reels ads.

Instagram Reel Ads

6. IGTV Ads

IGTV ads are video ads that play after a user clicks to watch an IGTV video from their feed. Videos can be up to 15 seconds long and they are shown in the middle of the video, potentially with the option to skip.

2. How To Create An Instagram Ad?

Following are the key steps involved in the creation and running of Instagram ads.

There are two ways to create an Instagram ad, using the options on Instagram and Facebook ads manager.

2.1 Instagram Ads Using Instagram options

This method has simple and easy steps as follows.

  • To begin with the ad process, you need to make sure that your profile is switched from a personal to a professional account; by switching to a professional account, your account will be a public account by default.
  • Go to settings—-> switch to professional account at the bottom of the page—-> choose the applicable categories, and voila!
  • When your account is ready professionally, you would see the “BOOST” or “PROMOTE” option at the right end corner of every post of yours. Alternatively, you can click the “promote” option on your profile as well for to promote your Instagram page.
  • On promoting on Instagram, you would get the option to promote the same on Facebook as well. If you have the target-reach knowledge on Facebook or are confident with the reach, you can opt for the same.

2.2 Instagram Ads Using Facebook Ads Manager

The following next method requires you to have a professional page on Facebook.

After the successful creation of a professional page, connect your Instagram brand page to Facebook. Open page settings, click the “connect account” button and save the same after entering your details.

  • Now, go to the campaigns tab on the Facebook ads manager and choose the “create” button; You can choose either the guided option or quick creation; the guided option is the best choice if you are a beginner and quick creation is the best choice if you already have experience in running campaigns.
  • Now it is time to choose your applicable objectives.

Facebook campaign objective

Each option functions differently; if you are unsure which one to use, you can contact Green will Techs, where an assigned social media ad expert would walk you through the process.

Note: Downloading Facebook pixel to track your ad conversions would help you achieve the same!

  • On the successful completion of the above steps, now it is time to name your campaign. Since you would be running several campaigns in the days to come, make sure to name them recognisably for you.
  • This is one of the interesting aspects of the Instagram ad features; the A/B test. On activating this feature in the Facebook ads manager, your budget would be automatically proportioned based on the reach of the posts, which means better reach posts will have better budget allocation.
  • Setting up your budget and schedule in this next step is quite important! An ideal budget is that which does not harm your wallet. A healthy budget would indeed help reach a bigger audience; but, it is not the only criteria.

Facebook Budget

  • Budget along with a perfect pitch to the potential audience is the key. Also, scheduling the ad(s) based on the most popular days is a good move instead of running the ad(s) for several days. The profile insights shall be useful in the understanding of the audience at a large scale.
  • The next step of choosing whether your ad would be an automatic placement or a manual placement would help in the appropriate placement on the platform.
  • In the final step, choose the type of ad you want to create (image/carousel/collection) and write catchy content to be noticed by the right audience! Make sure to choose the best call-to-action as well! To know more about in detail, check our guide on Facebook advertising.

Conclusion

Knowing the preferences of your audience will help in the choice of the type of ads.
Wondering how to develop your brand? Contact us for all digital marketing queries and solutions!

Facebook advertising guide

Facebook Ads for Beginners A Step-By-Step Guide

Facebook Ads for Beginners A Step-By-Step Guide

It is a fact that Facebook ads play a remarkable role in the Social Media Advertising universe. To begin with, social media advertising is a successful marketing strategy and is quite popular among business houses and digital marketing enthusiasts.

Facebook ads are a place to use wisely; the platform may have your target audience, or it may not. If you use it wisely, you will gain consumers, and if not, your customers may move to other brands.

Beginning with content initiation to the advertisement reach, every step in the Facebook ad is essential. An expert like Greenwill Techs, a leading digital marketing agency could help your brand with the same!

The following are the key steps involved in the Facebook ad generation.

Types Of Facebook Ads:

The Facebook ad could be either in the form of a carousel, single image, single video, slideshow, or canvas. Depending on your business need, you could choose accordingly. But, what do these terms mean?

1. A carousel is an option that you can use if you want to create scrollable images/ videos (above two numbers).

Facebook carousel ad
2. A single image is the best option to create different versions of a single image.

3. A single video is an option to create an ad consisting of a maximum of 1 video. However, if you want to make a video in a loop predominantly with highlight images, maximum of 10 nos, then a slideshow is the best option.

4. If you would like to create both images and videos, the canvas is the best option.

Facebook Canvas

How To Start a Facebook Ad Campaign?

After understanding the various types of Facebook ads in the social media advertising universe, you have to download Facebook ads manager and log in to your account.

The business pages associated with your profile would be synced in a matter of seconds.
If you currently don’t have such a business account, you can easily create one via your Facebook account.

If you have trouble with the same, you can contact Greenwill Techs, where FB ads expert would get in touch with you to take you forward to the next steps.

Ideally, try to keep your page with a professional outlook; this includes a high-definition copyright-issue-free profile picture, timeline pictures, and appropriate CTA (Call To Action) option.

After syncing your business pages, click the one where you would want to create the current ad.

Quick note: Setting your budget could be tricky; one working tip to fix an ideal budget is to make sure not to choose the highest option immediately!

Step-by-step Facebook Ad Campaign Setup Guide:

This is crucial, for all the functionalities are involved in this.

There are different ways to create an ad; the three major options available include the boost option, ads manager tool, and power editor tool. The boost option is a child’s play and may not give the best results every time.

While on the other hand, a power editor might be a bit tough to understand for beginners; but it has the best features and gives the best results. HOWEVER, the FB ads manager Ads Create tool helps obtain reasonably good results for beginners in social media advertising.

Creation of FB ad via FB ads manager tool is quite simple.

Step 1: Choose the “New Campaign” option & select a objective

  • Awareness: Increase reach and drive brand awareness.
  • Consideration: Drives engagement and web traffic.
  • Conversion: Drive conversions.

Step 2: Based on your goal, choose an objective from the enlisted ones;

Facebook campaign objective

Step 3: Choose the “continue” option after naming the campaign to move forward and choose the “website” option if you have selected to drive traffic to the same.

Step 4: Now, you need to choose the audience.

Selecting a niche/ target audience needs special understanding and expert help such as Greenwill Techs. However, as a beginner, you can choose the automatic targeting option in the placement option, choosing the budget for you.

You can narrow the choice by choosing the location and age range as per your interests beforehand for best reach. It is advisable to start with a small range of audience; for the test, ads may or may not function perfectly. With the success rate of the chosen audience range, you can move forward accordingly by re-using the ad.

You can narrow the choices in the “detailed targeting” option as well, given that you have primary data like the one possessed by Greenwill Techs through years of expertise in the social media advertising field.

Step 5: Budget & Schedule Option: You can decide on the average cost per click to stay within your budget as well. By choosing the daily budget or choosing the overall budget for a continuous ad, you could effectively control the overall spend charges.

Facebook Budget

Step 6: In the next step, you could choose the type of ad you want (carousel or single image or any such) and connect Instagram as well.

Step 7: Make sure to add the most attractive headline, descriptive texts, and such; make sure that the content you write shouldn’t copy any existing content. For, your audience might sense similarity and would skip your ad.

Step 8: Make sure to choose the best applicable call-to-action option in this step. Relevant CTAs give better results!

Facebook ad text

Source: AdEspresso

Step 9: In the next step, you could control whether your ad could be automatically translated to other languages in other regions; this is best suited if your target audience is comfortable with their native language.

Step 10: And, by clicking confirm, you have officially submitted your ad to FB, and all you have to do is to sit back, relax and wait for the approval. Sometimes, approval would not be given easily; appeals would be necessary.

Want to have a hassle-free social media advertising experience? Contact Greenwill Techs with no doubt!

 

social media advertising guide

A Beginners Guide to Social Media Advertising

What is Social Media Advertising?

Social Media Advertising is one of the major marketing tools of businesses these days; this is due to its ability to provide personalized recommendations on the platform. Personalized ads are like knocking on the doors of people who would buy the product instead of wasting time on those who wouldn’t. Via personalization, the ads kindle conversation, which results in more conversion.

How Social Media Advertising Help Your Business In Real-Time?

  • YOUR STORY: Stronger the story, the stronger the impact! By delivering your brand story, success story, and such stories to the public, customers would build a personal connection with your brand; as a result, your customers would choose your brand every time and become loyal customers in the long run. By creating personal connections, you can create brand awareness as well!
  • BUDGET: One of the biggest dilemmas of every business house is deciding on a budget of spending; whether to invest in business-related activities or marketing-related activities. With SMA, you could invest in both! With a portion of the traditional marketing budget within a jurisdiction, you can reach across borders via digital advertising!
  • COMPETITION: when you publish your ads on social media platforms, you will be able to analyze your competitors as well! with detailed analysis, you would know the strengths and weaknesses of your competitors, which would help you in the timely, effective analysis as well! The analysis would help you understand your potential audience as well!

Different Types of Social Media Ads

1. Facebook Ads

Facebook ads are those ads that are found on various sections and columns of the app. Facebook ads, popularly known as FB ads, are popular due to their vast targeting options in every niche; the FB ads come in the formats of video, photo, slideshow, carousel, dynamic product ads, and lead form ads.

The formats can be chosen and modified accordingly based on the business goals.

The goals usually include

  • Brand awareness
  • Reach
  • Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Product catalog sales
  • Store visits

2. Instagram Ads

Businesses usually promote their brands via Instagram ads, Top bloggers and creators sometimes extend this on the platform via paid sponsorship.

The Instagram boost option is usually used to promote any post; this helps target the audience via its vast choices for every niche and sub-niche. The additional benefit is the geography-based reach as well.

The types of Instagram ads include

  • Stories
  • Photos
  • Videos
  • Carousels
  • Collections
  • Explore page ads
  • IGTV
  • IG shopping ads.

Each type serves the best purpose based on the type of business.

3. Twitter Ads

Believing that less is more, this micro-blogging site is famous due to the need for people to be “precise” to make the site’s best use.

With fewer words, people ought to make their point. With powerful content on the site, brands are increasing pressure to create more powerful content to stay “trendy” and “relevant.”

The type of ads on Twitter include promoted tweets, promoted accounts, promoted trends, promoted moments, and automated ads.

Twitter Ad Campaigns run on the brand objectives such as

  • Reach
  • In-stream video views
  • video views
  • App installs
  • Website clicks
  • Engagements
  • Followers
  • App re-engagement.

4. LinkedIn Ads

As a hub of professionals, this is a good place for B2B ads. Linkedin Ads are a good hit among B2B service providers. Sometimes, other social media platforms, as seen above, may not have the professional profiles usually required in B2B services.

The types of adoptions available in LinkedIn include

  • Sponsored content
  • Sponsored messaging
  • Text ads
  • Dynamic ads

5. Youtube Ads

Texts are powerful, but images have the power to create a long-lasting impact.

But, what’s more powerful than images? Videos!

With ad inventory, precise targeting options, and smart AR tools, YouTube is becoming the top choice among businesses to promote their brand videos.

The type of YouTube ads (in Google Ads) includes:

  • Skippable in-stream video ads.
  • Non-skippable in-stream video ads.
  • Bumper ads.
  • Discovery ads.
  • Non-video ads.

6. Pinterest Ads

Pinterest ads are becoming a part of the marketing trends especially among the niches of fashion and beauty. The platform majorly has women visitors and brands with women audiences ought to prefer this platform for better sales results.

Usually, Pinterest ads are preferred for brand awareness, video views, traffic, and app installation. Via the ad results, the reports on impressions, engagements, and CTA clicks are looked into for brand enhancement.

The types of Pinterest ads include

  • Promoted pins
  • Buyable pins
  • Promoted carousels
  • Promoted video pins
  • Story pins
  • Promoted app pins

At Greenwill Techs, experts in digital marketing field will make your brand stay in your customers’ mind forever!

For queries or feedback, mail us to contact@greenwilltechs.com.