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Top 5 SEO Trends 2022

Before beginning the upcoming SEO trends of 2022, it is crucial to know why SEO is essential to your business. More specifically, why is SEO relevant to date.

The growth of searches on search engines is astronomical. For example, recently, Google surpassed the 360 billion per annum mark. It means that placing your product/ business amidst the searches is mandatory that multiplies the reach rate and subsequently the success rate of your organization.

You need to optimize the information/ content/ website so that the right audience catches a glimpse of it at the right time! Search Engine Optimization has the power to convince your audience that you are what they are searching for. This simple trick would ensure your organizational success in the short and long-run business goals!

By knowing the following upcoming digital marketing trends, you can be ready anytime to ideally use these in your business!

1. Voice Search

Voice search is growing in popularity. An estimated 58% of consumers use it to find local businesses that include assistants such as Siri, Google, and Alexa.

Experts predict that voice searches will be the most popular search engine query in the future. Now is the time to prepare your business for voice searches!

First, “translate” written content to natural language. i.e., You must think about users speaking and not just how they write.

2.User Intent:

2022 will be the year you place the search intent and user behavior first.

Search intent and behavior of people are constantly changing. They use Google and other search engines to find the answers to their questions or learn more about a topic.

Businesses that understand users’ needs and offer content that addresses them can reap the benefits to both the users and the business.

Hire a Digital Marketing Expert who can create content relevant to their online audience by paying close attention to search queries. Only those who truly understand the users’ search terms can dominate the search in 2022.

3.Following EAT :

SEO today places more importance on content marketing, i.e., the quality of the content than the number and variety of keywords it is based on. Google uses the principle of “EAT” to assess content quality.

Expertise: The content should provide relevant information about the topic.
Authoritativeness: This factor is focused on the authority and domain of the content through identifiers such as external links from quality websites within the same sector.
Trustworthiness, The website should be focused on publishing trustworthy content similar in concept to expertise, but it works at the global level of the entire site.

4.Google Core Web Vitals:

Google is putting more importance on aspects that affect user experience Google will now consider user experience in ranking websites. Core Web Vitals is the most important metric in on-page experience for marketers that measure websites’ quality and user experience.

If you care about Page speed, here are some essential metrics to focus on. You can check the website’s Core Web Metrics Report on Search Console.

LCP – When does the main content of your page loads

FID – When the user can first interact

CLS – Don’t rejig your page elements much

5.Google Business Profile Update:

Ranking high for relevant keywords within your local area is a key goal that has been important for the Local SEO process.

Google Business Profile (formerly Google My Business) will remain an integral part of any local SEO strategy through 2022, as local search interest continues rising and rich results become the norm.

It has allowed local businesses to connect with customers and provide additional information via features like safety attributes, health, business highlights, etc.

Conclusion

The aspects mentioned above are the fast-growing trends, which ought to be looked into in 2022. Indeed, several other relevant Digital marketing trends are growing too. To know more about the same, stay tuned with us!

As a keynote, always remember that every SEO practice functions differently. Based on your need, you have to ensure that you are choosing the right digital marketing agency for your business that follows the right SEO practices and get you closer to your business goals at a faster pace for sure!

Why Should You Focus On Content Marketing?

What is Content Marketing?

To simply put in easy terms content marketing is when a content represents your brand or identity on the internet; content can be image, text or both.

If your viewer is impressed with your content, the viewer may become a loyal customer of your brand.

Initially, content marketing was not considered a serious aspect of the digital marketing world; however, due to the increase in the growth of content-based platforms such as Instagram, the need for good content has multiplied.

How Does Content Marketing Work?

When you put content for your brand on the internet, the search engine, for example, Google would rank your content based on their guidelines such as number of profile visits, number of clicks on the content, number of clicks on the call to action such as number of shares and so on.

If the criteria of the search engine is satisfied by your content, the placement of your site would be among the very first three pages of the search engine; this is where usually the majority of the users find the relevant answer to their query.

Features of Good Marketable Content: Avoiding the Pet Peeves

1. Keyword Stuffing

Keywords are an integral part of any marketable content. For example, if you own an automobile shop and would like to increase its reach, you would have to blog on the same with the current trending keywords.

As per the old saying, anything beyond a limit is not safe, if you add too many keywords to your content, your article might be marked as spam and it might become almost impossible to retrieve your site to your previous good-ranking. This would harm your company’s overall reputation.

2. Inconsistent Activity

Irrespective of the type of site you utilize to post your content, it is important to be consistent concerning the posting; this is because, all the blogging sites such as Instagram, Twitter and WordPress have algorithms in such a way that your content would boost towards your target audience only if you blog regularly.

Furthermore, it is important to post only relevant contents. For example, if you post your brand content one day and if you post personal content the next day, the algorithm of your blogging site would be messed up. This would eventually result in poor reach of your site.

3. Plagiarism

Have you ever had that moment when you saw a particular content and thought, hey I have seen this somewhere else and eventually you found the exact content on another site as well?

This is known as plagiarism; stealing of content from other sites and posting it as their own.

Plagiarism is a serious offence in several jurisdiction.

When you plagiarise any content, the search engine would blacklist you and eventually you might face legal charges as well.

Plagiarism can affect your brand reputation; your customers might think you are not legit and thus would prefer your competitors in the market.

The above-mentioned applies to copy-pasting of meta-description as well.

4. Improper #Hashtags

The concept of hashtags may seem vast but upon understanding the same, it would be easier to reach your target audience. Hashtags are dedicated tags that follow the symbol #.

For example, if you want to post automobile-related content, you need to look into a maximum of 30 best tags of the current time. You need to follow these tags for a considerable amount of time to decide which tag would give you the best reach within your niche.

If you use random tags, your brand would be visible to those who do not have an interest in your niche, which would be a waste of your time and resource.

5. Low Focus on Meta-Description

Meta-description can be defined as the sneak-peak glance of the content; more like the face of the content. The quality of your Meta description would allow viewers to decide whether to click the link or not.

Try to summarize your content within a maximum of three lines. Make sure that keyword is placed as well.

6. Poor Grammar

This applies to meta-description as well. While uploading your content, make sure that your written piece has no problem with grammar.

Grammatical errors would make your viewers conclude that your service might not be of stellar quality. This once again will affect the traffic on your site and your site will be placed beyond the third page of the search engine.

7. Bad Backlinks

The backlinks which you attach to your content can boost your content to a vast degree. However, this depends on the quality of your link.

Make sure to choose backlinks that are relevant, popular and most importantly it should not be spammy or blacklisted by the search engine.

The above-mentioned are very few of the basic strategies among the standard content marketing strategies.

How To Grow Your Business With Influencer Marketing?

What is Influencer Marketing?

Being an influencer means “influencing” people’s choices be it their ideologies or shopping options. The number of influencers on every platform is increasing by every minute and there is always a demand for the “best” influencer on the platform. Just like influencers bring any product or service to the notice of their audience, influencers need to be marketed as well to be the top choice of brands! How do brands recognize influencer talents? Brands recognize you when you are visible and organic, which is possible with Greenwill Tech marketing services.

Why are Influencers Popular?

Influencers are popular for their expert knowledge of a niche. They build a special type of trust as the audience can connect with them on social media platforms; this is done via posting relatable content and/or interacting with the audience to share their knowledge or ideas for the queries raised. Audiences travel throughout the line of thoughts and emotions of the influencer, which helps in the promotion of a product or service; this is not attainable via traditional marketing systems. For example, when a TV ad comes up with your favorite influencer, you ought to pay more attention than discarding it as “just another ad”. This is exactly what an advertiser wants: the increased attention span.

Further, brands prefer working on pre-built trust via influencers so that their brand can establish trust faster, which is comparatively more tedious and time-consuming in the traditional advertisement system.

Due to the increased number of influencers, they are boxed into several categories based on their followers’ size; for example, if you have followers within 100k, you will be qualified as a micro-influencer. You could be an influencer with any number of followers but with the authenticity of your profile, you can earn more than your investment. For example, TikTok star/influencer Charlie D’Amelio charges almost 100,000 USD (convert to INR and you would be shocked!). Well, that’s the power of influencing!

How To Become An Influencer?

Becoming a paid influencer on any platform is pretty easy; Follow these steps!

1. Set up Your Profile

Quick tips: Make sure your profile has the quirkiest or easist name to remember.

Your handle name, user name, bio and profile photo must reflect your niche

Make sure your profile is in business mode to track your analytics

2. Choose Your Aesthetic

Remember: you can pick the most popular aesthetic or create your aesthetic. You do you!

3. Analyze Your Market

Knowing your market will help you understand the extent of work you are supposed to contribute to your posts.

Understanding your competitors will help you conclude the do’s and dont’s in promotions.

4. Make Your Online Personality

Being an influencer is being a brand. Plan your content like a brand that has a human personality!

5. Relevant Hashtags

Your hashtags will help in establishing your relevance online. Further, most brands find their influencers via hashtags; now you know the importance!

Pros and Cons of Being an Influencer

The Pros

You can work from the comfort of your home
You get an audience for your voice on ideologies to propagate it further
You can earn big
Exclusive invites for events

The Cons

Drop in followers can affect brand partnerships
You would always be on the run for ideas. There is no “holiday.”
You may experience fatigue or depression (many influencers in the past have experienced the same due to several factors such as the need to post regularly).
One wrong post can cost your influencer marketing career

The pros are fun, but worried about the cons? Contact Greenwill Techs to tackle the same!

How Digital Marketing Helps You To Become an Influencer?

With the following Greenwill Techs digital marketing strategies, you are sure to become the next biggest influencer on your desired platform.

Organic marketing (real-time likes, views, shares and engagement)
Original content for your platform where you don’t have to worry about plagiarism or such issues
Constant posts where you don’t have to worry about missing out on your schedule or theme
Curated posts where you get only positive engagement; you would never be on the wrong side of controversy!
Constant promotion of your profile and posts to reach brands
You can take care of your health while we take care of your brand!
Your brand always takes one step forward than the previous day and is always ahead of your competitors!

At Greenwill Techs, your brand is sure to grow a step beyond your expectations.