How To Grow Your Business With Influencer Marketing – Infographic

How To Grow Your Business With Influencer Marketing?

Is influencer marketing easy? It depends on who you ask!

Well, this is because even though influencer marketing is a growing concept, it is quite popular. Due to the popularity of influencer marketing, many digital marketing enthusiasts try to understand the strategy but most of the time, they seek the lesson from the wrong masters!

With an assured reach to a potentially loyal audience for more leads, sales traffic, social following, and sales, influencer marketing would be effective only by building strong trust in the brand among the audience. An influencer has a large following only because they build the following based on mutual interest(s).

Sometimes, an influencer would have only bots in their following list; this may show them as powerful but in reality, the reach would be minuscule! It is always important to be aware of top influencers and real influencers to create a real impact around your brand.

But, why again is influencer marketing important for your brand?

It is quite important to find brand influencer(s) who post relevant content frequently in the most authentic manner and has organic engagement as well!

Check out the below infographic from Greenwill Techs to know the power of influencer marketing to choose the right one(s)!

A Beginners Guide to Social Media Advertising

What is Social Media Advertising?

Social Media Advertising is one of the major marketing tools of businesses these days; this is due to its ability to provide personalized recommendations on the platform. Personalized ads are like knocking on the doors of people who would buy the product instead of wasting time on those who wouldn’t. Via personalization, the ads kindle conversation, which results in more conversion.

How Social Media Advertising Help Your Business In Real-Time?

YOUR STORY: Stronger the story, the stronger the impact! By delivering your brand story, success story, and such stories to the public, customers would build a personal connection with your brand; as a result, your customers would choose your brand every time and become loyal customers in the long run. By creating personal connections, you can create brand awareness as well!
BUDGET: One of the biggest dilemmas of every business house is deciding on a budget of spending; whether to invest in business-related activities or marketing-related activities. With SMA, you could invest in both! With a portion of the traditional marketing budget within a jurisdiction, you can reach across borders via digital advertising!
COMPETITION: when you publish your ads on social media platforms, you will be able to analyze your competitors as well! with detailed analysis, you would know the strengths and weaknesses of your competitors, which would help you in the timely, effective analysis as well! The analysis would help you understand your potential audience as well!

Different Types of Social Media Ads

1. Facebook Ads

Facebook ads are those ads that are found on various sections and columns of the app. Facebook ads, popularly known as FB ads, are popular due to their vast targeting options in every niche; the FB ads come in the formats of video, photo, slideshow, carousel, dynamic product ads, and lead form ads.

The formats can be chosen and modified accordingly based on the business goals.

The goals usually include

Brand awareness
Reach
Traffic
Engagement
App installs
Video views
Lead generation
Messages
Conversions
Product catalog sales
Store visits

2. Instagram Ads

Businesses usually promote their brands via Instagram ads, Top bloggers and creators sometimes extend this on the platform via paid sponsorship.

The Instagram boost option is usually used to promote any post; this helps target the audience via its vast choices for every niche and sub-niche. The additional benefit is the geography-based reach as well.

The types of Instagram ads include

Stories
Photos
Videos
Carousels
Collections
Explore page ads
IGTV
IG shopping ads.

Each type serves the best purpose based on the type of business.

3. Twitter Ads

Believing that less is more, this micro-blogging site is famous due to the need for people to be “precise” to make the site’s best use.

With fewer words, people ought to make their point. With powerful content on the site, brands are increasing pressure to create more powerful content to stay “trendy” and “relevant.”

The type of ads on Twitter include promoted tweets, promoted accounts, promoted trends, promoted moments, and automated ads.

Twitter Ad Campaigns run on the brand objectives such as

Reach
In-stream video views
video views
App installs
Website clicks
Engagements
Followers
App re-engagement.

4. LinkedIn Ads

As a hub of professionals, this is a good place for B2B ads. Linkedin Ads are a good hit among B2B service providers. Sometimes, other social media platforms, as seen above, may not have the professional profiles usually required in B2B services.

The types of adoptions available in LinkedIn include

Sponsored content
Sponsored messaging
Text ads
Dynamic ads

5. Youtube Ads

Texts are powerful, but images have the power to create a long-lasting impact.

But, what’s more powerful than images? Videos!

With ad inventory, precise targeting options, and smart AR tools, YouTube is becoming the top choice among businesses to promote their brand videos.

The type of YouTube ads (in Google Ads) includes:

Skippable in-stream video ads.
Non-skippable in-stream video ads.
Bumper ads.
Discovery ads.
Non-video ads.

6. Pinterest Ads

Pinterest ads are becoming a part of the marketing trends especially among the niches of fashion and beauty. The platform majorly has women visitors and brands with women audiences ought to prefer this platform for better sales results.

Usually, Pinterest ads are preferred for brand awareness, video views, traffic, and app installation. Via the ad results, the reports on impressions, engagements, and CTA clicks are looked into for brand enhancement.

The types of Pinterest ads include

Promoted pins
Buyable pins
Promoted carousels
Promoted video pins
Story pins
Promoted app pins

At Greenwill Techs, experts in digital marketing field will make your brand stay in your customers’ mind forever!

For queries or feedback, mail us to contact@greenwilltechs.com.

Why Should You Focus On Content Marketing?

What is Content Marketing?

To simply put in easy terms content marketing is when a content represents your brand or identity on the internet; content can be image, text or both.

If your viewer is impressed with your content, the viewer may become a loyal customer of your brand.

Initially, content marketing was not considered a serious aspect of the digital marketing world; however, due to the increase in the growth of content-based platforms such as Instagram, the need for good content has multiplied.

How Does Content Marketing Work?

When you put content for your brand on the internet, the search engine, for example, Google would rank your content based on their guidelines such as number of profile visits, number of clicks on the content, number of clicks on the call to action such as number of shares and so on.

If the criteria of the search engine is satisfied by your content, the placement of your site would be among the very first three pages of the search engine; this is where usually the majority of the users find the relevant answer to their query.

Features of Good Marketable Content: Avoiding the Pet Peeves

1. Keyword Stuffing

Keywords are an integral part of any marketable content. For example, if you own an automobile shop and would like to increase its reach, you would have to blog on the same with the current trending keywords.

As per the old saying, anything beyond a limit is not safe, if you add too many keywords to your content, your article might be marked as spam and it might become almost impossible to retrieve your site to your previous good-ranking. This would harm your company’s overall reputation.

2. Inconsistent Activity

Irrespective of the type of site you utilize to post your content, it is important to be consistent concerning the posting; this is because, all the blogging sites such as Instagram, Twitter and WordPress have algorithms in such a way that your content would boost towards your target audience only if you blog regularly.

Furthermore, it is important to post only relevant contents. For example, if you post your brand content one day and if you post personal content the next day, the algorithm of your blogging site would be messed up. This would eventually result in poor reach of your site.

3. Plagiarism

Have you ever had that moment when you saw a particular content and thought, hey I have seen this somewhere else and eventually you found the exact content on another site as well?

This is known as plagiarism; stealing of content from other sites and posting it as their own.

Plagiarism is a serious offence in several jurisdiction.

When you plagiarise any content, the search engine would blacklist you and eventually you might face legal charges as well.

Plagiarism can affect your brand reputation; your customers might think you are not legit and thus would prefer your competitors in the market.

The above-mentioned applies to copy-pasting of meta-description as well.

4. Improper #Hashtags

The concept of hashtags may seem vast but upon understanding the same, it would be easier to reach your target audience. Hashtags are dedicated tags that follow the symbol #.

For example, if you want to post automobile-related content, you need to look into a maximum of 30 best tags of the current time. You need to follow these tags for a considerable amount of time to decide which tag would give you the best reach within your niche.

If you use random tags, your brand would be visible to those who do not have an interest in your niche, which would be a waste of your time and resource.

5. Low Focus on Meta-Description

Meta-description can be defined as the sneak-peak glance of the content; more like the face of the content. The quality of your Meta description would allow viewers to decide whether to click the link or not.

Try to summarize your content within a maximum of three lines. Make sure that keyword is placed as well.

6. Poor Grammar

This applies to meta-description as well. While uploading your content, make sure that your written piece has no problem with grammar.

Grammatical errors would make your viewers conclude that your service might not be of stellar quality. This once again will affect the traffic on your site and your site will be placed beyond the third page of the search engine.

7. Bad Backlinks

The backlinks which you attach to your content can boost your content to a vast degree. However, this depends on the quality of your link.

Make sure to choose backlinks that are relevant, popular and most importantly it should not be spammy or blacklisted by the search engine.

The above-mentioned are very few of the basic strategies among the standard content marketing strategies.

How To Grow Your Business With Influencer Marketing?

What is Influencer Marketing?

Being an influencer means “influencing” people’s choices be it their ideologies or shopping options. The number of influencers on every platform is increasing by every minute and there is always a demand for the “best” influencer on the platform. Just like influencers bring any product or service to the notice of their audience, influencers need to be marketed as well to be the top choice of brands! How do brands recognize influencer talents? Brands recognize you when you are visible and organic, which is possible with Greenwill Tech marketing services.

Why are Influencers Popular?

Influencers are popular for their expert knowledge of a niche. They build a special type of trust as the audience can connect with them on social media platforms; this is done via posting relatable content and/or interacting with the audience to share their knowledge or ideas for the queries raised. Audiences travel throughout the line of thoughts and emotions of the influencer, which helps in the promotion of a product or service; this is not attainable via traditional marketing systems. For example, when a TV ad comes up with your favorite influencer, you ought to pay more attention than discarding it as “just another ad”. This is exactly what an advertiser wants: the increased attention span.

Further, brands prefer working on pre-built trust via influencers so that their brand can establish trust faster, which is comparatively more tedious and time-consuming in the traditional advertisement system.

Due to the increased number of influencers, they are boxed into several categories based on their followers’ size; for example, if you have followers within 100k, you will be qualified as a micro-influencer. You could be an influencer with any number of followers but with the authenticity of your profile, you can earn more than your investment. For example, TikTok star/influencer Charlie D’Amelio charges almost 100,000 USD (convert to INR and you would be shocked!). Well, that’s the power of influencing!

How To Become An Influencer?

Becoming a paid influencer on any platform is pretty easy; Follow these steps!

1. Set up Your Profile

Quick tips: Make sure your profile has the quirkiest or easist name to remember.

Your handle name, user name, bio and profile photo must reflect your niche

Make sure your profile is in business mode to track your analytics

2. Choose Your Aesthetic

Remember: you can pick the most popular aesthetic or create your aesthetic. You do you!

3. Analyze Your Market

Knowing your market will help you understand the extent of work you are supposed to contribute to your posts.

Understanding your competitors will help you conclude the do’s and dont’s in promotions.

4. Make Your Online Personality

Being an influencer is being a brand. Plan your content like a brand that has a human personality!

5. Relevant Hashtags

Your hashtags will help in establishing your relevance online. Further, most brands find their influencers via hashtags; now you know the importance!

Pros and Cons of Being an Influencer

The Pros

You can work from the comfort of your home
You get an audience for your voice on ideologies to propagate it further
You can earn big
Exclusive invites for events

The Cons

Drop in followers can affect brand partnerships
You would always be on the run for ideas. There is no “holiday.”
You may experience fatigue or depression (many influencers in the past have experienced the same due to several factors such as the need to post regularly).
One wrong post can cost your influencer marketing career

The pros are fun, but worried about the cons? Contact Greenwill Techs to tackle the same!

How Digital Marketing Helps You To Become an Influencer?

With the following Greenwill Techs digital marketing strategies, you are sure to become the next biggest influencer on your desired platform.

Organic marketing (real-time likes, views, shares and engagement)
Original content for your platform where you don’t have to worry about plagiarism or such issues
Constant posts where you don’t have to worry about missing out on your schedule or theme
Curated posts where you get only positive engagement; you would never be on the wrong side of controversy!
Constant promotion of your profile and posts to reach brands
You can take care of your health while we take care of your brand!
Your brand always takes one step forward than the previous day and is always ahead of your competitors!

At Greenwill Techs, your brand is sure to grow a step beyond your expectations.