As we are stepping into the new year of 2022, it is important to understand the emerging trends of digital marketing 2022.
Thanks to the regular evolution of technological inventions, organizations now have possibilities to look into digital marketing trends to reach their clients in new ways.
The client is usually adapting, evolving, and growing. Brands have to continue to be dynamic and in sync with their clients to count on what emerging trends are oncoming with the needs and desires of the market.
In the infographic below, we’ve indexed the digital marketing trends like the rise of AI & voice search, local SEO, video marketing & Instagram advertising. In order to make your commercial enterprise successful, it’s time to take over digital marketing services from a good business enterprise like Greenwill Techs and enhance your branding digitally.
It is undoubtedly an era where millennials and Gen Z youths are on Instagram, making it one of the most commonly known apps on the planet.
On thinking back, we would be surprised to see the growth of Instagram and its subsequent magnificent layout evolution throughout the years in social media advertising.
What makes the platform popular?
Its ever-increasing influencers could be attributed to being one of the top reasons for Instagram’s tremendous growth. With regular fresh content on the platform, brands often rely on the influencers to promote their brand amidst their competitor brands.
However, influencers can be quite costly these days, and that’s why many brands rely on other modes to promote their brand; the following are a few popularly working methods.
Ckeck out different types of ads, and how to run Instagram ads for better results below.
1. Types of Instagram Ads
Collection ads, and
1. Instagram Stories Ads
These are the stories that appear amidst the people being followed by the user on the platform. These are sponsored stories by brands which contain call-to-action buttons, irrespective of the brand’s following count (ideally, such actions would be available by default if the brand has over 10,000 followers on the platform)
These are ads that are strategically placed on the explore page of the Instagram platform; the explore page is a section where users can find popular posts from public accounts which align with their interests.
The majority of the influencers try to land on the explore page since it indicates popularity. The ads placed on the explore page would be a static port(s) or video(s) along with appropriate call-to-action.
3. Instagram Collection Ads
Collection ads are one of the popular choices among the brands. The Instagram collection ad would contain various top products of the brand and a call-to-action to purchase the same; usually, the call-to-action buttons redirect the user to the brand’s official page or app or such.
4. Instagram Shopping Ads
This type of ad usually consists of a product image. On tapping the same, users would be displayed with the details of the product; this is a popular choice among shopping pages.
Instagram recently announced “Reels Ads” which is similar specs to stories ads (full vertical videos). Ads can be up to 30 seconds, and people can comment, like, view, save and share Reels ads.
6. IGTV Ads
IGTV ads are video ads that play after a user clicks to watch an IGTV video from their feed. Videos can be up to 15 seconds long and they are shown in the middle of the video, potentially with the option to skip.
2. How To Create An Instagram Ad?
Following are the key steps involved in the creation and running of Instagram ads.
There are two ways to create an Instagram ad, using the options on Instagram and Facebook ads manager.
2.1 Instagram Ads Using Instagram options
This method has simple and easy steps as follows.
To begin with the ad process, you need to make sure that your profile is switched from a personal to a professional account; by switching to a professional account, your account will be a public account by default.
Go to settings—-> switch to professional account at the bottom of the page—-> choose the applicable categories, and voila!
When your account is ready professionally, you would see the “BOOST” or “PROMOTE” option at the right end corner of every post of yours. Alternatively, you can click the “promote” option on your profile as well for to promote your Instagram page.
On promoting on Instagram, you would get the option to promote the same on Facebook as well. If you have the target-reach knowledge on Facebook or are confident with the reach, you can opt for the same.
2.2 Instagram Ads Using Facebook Ads Manager
The following next method requires you to have a professional page on Facebook.
After the successful creation of a professional page, connect your Instagram brand page to Facebook. Open page settings, click the “connect account” button and save the same after entering your details.
Now, go to the campaigns tab on the Facebook ads manager and choose the “create” button; You can choose either the guided option or quick creation; the guided option is the best choice if you are a beginner and quick creation is the best choice if you already have experience in running campaigns.
Now it is time to choose your applicable objectives.
Each option functions differently; if you are unsure which one to use, you can contact Green will Techs, where an assigned social media ad expert would walk you through the process.
Note: Downloading Facebook pixel to track your ad conversions would help you achieve the same!
On the successful completion of the above steps, now it is time to name your campaign. Since you would be running several campaigns in the days to come, make sure to name them recognisably for you.
This is one of the interesting aspects of the Instagram ad features; the A/B test. On activating this feature in the Facebook ads manager, your budget would be automatically proportioned based on the reach of the posts, which means better reach posts will have better budget allocation.
Setting up your budget and schedule in this next step is quite important! An ideal budget is that which does not harm your wallet. A healthy budget would indeed help reach a bigger audience; but, it is not the only criteria.
Budget along with a perfect pitch to the potential audience is the key. Also, scheduling the ad(s) based on the most popular days is a good move instead of running the ad(s) for several days. The profile insights shall be useful in the understanding of the audience at a large scale.
The next step of choosing whether your ad would be an automatic placement or a manual placement would help in the appropriate placement on the platform.
In the final step, choose the type of ad you want to create (image/carousel/collection) and write catchy content to be noticed by the right audience! Make sure to choose the best call-to-action as well! To know more about in detail, check our guide on Facebook advertising.
It is a fact that Facebook ads play a remarkable role in the Social Media Advertising universe. To begin with, social media advertising is a successful marketing strategy and is quite popular among business houses and digital marketing enthusiasts.
Facebook ads are a place to use wisely; the platform may have your target audience, or it may not. If you use it wisely, you will gain consumers, and if not, your customers may move to other brands.
The following are the key steps involved in the Facebook ad generation.
Types Of Facebook Ads:
The Facebook ad could be either in the form of a carousel, single image, single video, slideshow, or canvas. Depending on your business need, you could choose accordingly. But, what do these terms mean?
1. A carousel is an option that you can use if you want to create scrollable images/ videos (above two numbers).
2. A single image is the best option to create different versions of a single image.
3. A single video is an option to create an ad consisting of a maximum of 1 video. However, if you want to make a video in a loop predominantly with highlight images, maximum of 10 nos, then a slideshow is the best option.
4. If you would like to create both images and videos, the canvas is the best option.
How To Start a Facebook Ad Campaign?
After understanding the various types of Facebook ads in the social media advertising universe, you have to download Facebook ads manager and log in to your account.
The business pages associated with your profile would be synced in a matter of seconds. If you currently don’t have such a business account, you can easily create one via your Facebook account.
If you have trouble with the same, you can contact Greenwill Techs, where FB ads expert would get in touch with you to take you forward to the next steps.
Ideally, try to keep your page with a professional outlook; this includes a high-definition copyright-issue-free profile picture, timeline pictures, and appropriate CTA (Call To Action) option.
After syncing your business pages, click the one where you would want to create the current ad.
Quick note: Setting your budget could be tricky; one working tip to fix an ideal budget is to make sure not to choose the highest option immediately!
Step-by-step Facebook Ad Campaign Setup Guide:
This is crucial, for all the functionalities are involved in this.
There are different ways to create an ad; the three major options available include the boost option, ads manager tool, and power editor tool. The boost option is a child’s play and may not give the best results every time.
While on the other hand, a power editor might be a bit tough to understand for beginners; but it has the best features and gives the best results. HOWEVER, the FB ads manager Ads Create tool helps obtain reasonably good results for beginners in social media advertising.
Creation of FB ad via FB ads manager tool is quite simple.
Step 1: Choose the “New Campaign” option & select a objective
Awareness: Increase reach and drive brand awareness.
Consideration: Drives engagement and web traffic.
Conversion: Drive conversions.
Step 2: Based on your goal, choose an objective from the enlisted ones;
Step 3: Choose the “continue” option after naming the campaign to move forward and choose the “website” option if you have selected to drive traffic to the same.
Step 4: Now, you need to choose the audience.
Selecting a niche/ target audience needs special understanding and expert help such as Greenwill Techs. However, as a beginner, you can choose the automatic targeting option in the placement option, choosing the budget for you.
You can narrow the choice by choosing the location and age range as per your interests beforehand for best reach. It is advisable to start with a small range of audience; for the test, ads may or may not function perfectly. With the success rate of the chosen audience range, you can move forward accordingly by re-using the ad.
You can narrow the choices in the “detailed targeting” option as well, given that you have primary data like the one possessed by Greenwill Techs through years of expertise in the social media advertising field.
Step 5: Budget & Schedule Option: You can decide on the average cost per click to stay within your budget as well. By choosing the daily budget or choosing the overall budget for a continuous ad, you could effectively control the overall spend charges.
Step 6: In the next step, you could choose the type of ad you want (carousel or single image or any such) and connect Instagram as well.
Step 7: Make sure to add the most attractive headline, descriptive texts, and such; make sure that the content you write shouldn’t copy any existing content. For, your audience might sense similarity and would skip your ad.
Step 8: Make sure to choose the best applicable call-to-action option in this step. Relevant CTAs give better results!
Step 9: In the next step, you could control whether your ad could be automatically translated to other languages in other regions; this is best suited if your target audience is comfortable with their native language.
Step 10: And, by clicking confirm, you have officially submitted your ad to FB, and all you have to do is to sit back, relax and wait for the approval. Sometimes, approval would not be given easily; appeals would be necessary.
Want to have a hassle-free social media advertising experience? Contact Greenwill Techs with no doubt!
Social Media Advertising is one of the major marketing tools of businesses these days; this is due to its ability to provide personalized recommendations on the platform. Personalized ads are like knocking on the doors of people who would buy the product instead of wasting time on those who wouldn’t. Via personalization, the ads kindle conversation, which results in more conversion.
How Social Media Advertising Help Your Business In Real-Time?
YOUR STORY: Stronger the story, the stronger the impact! By delivering your brand story, success story, and such stories to the public, customers would build a personal connection with your brand; as a result, your customers would choose your brand every time and become loyal customers in the long run. By creating personal connections, you can create brand awareness as well!
BUDGET: One of the biggest dilemmas of every business house is deciding on a budget of spending; whether to invest in business-related activities or marketing-related activities. With SMA, you could invest in both! With a portion of the traditional marketing budget within a jurisdiction, you can reach across borders via digital advertising!
COMPETITION: when you publish your ads on social media platforms, you will be able to analyze your competitors as well! with detailed analysis, you would know the strengths and weaknesses of your competitors, which would help you in the timely, effective analysis as well! The analysis would help you understand your potential audience as well!
Different Types of Social Media Ads
1. Facebook Ads
Facebook ads are those ads that are found on various sections and columns of the app. Facebook ads, popularly known as FB ads, are popular due to their vast targeting options in every niche; the FB ads come in the formats of video, photo, slideshow, carousel, dynamic product ads, and lead form ads.
The formats can be chosen and modified accordingly based on the business goals.
The goals usually include
Product catalog sales
2. Instagram Ads
Businesses usually promote their brands via Instagram ads, Top bloggers and creators sometimes extend this on the platform via paid sponsorship.
The Instagram boost option is usually used to promote any post; this helps target the audience via its vast choices for every niche and sub-niche. The additional benefit is the geography-based reach as well.
The types of Instagram ads include
Explore page ads
IG shopping ads.
Each type serves the best purpose based on the type of business.
3. Twitter Ads
Believing that less is more, this micro-blogging site is famous due to the need for people to be “precise” to make the site’s best use.
With fewer words, people ought to make their point. With powerful content on the site, brands are increasing pressure to create more powerful content to stay “trendy” and “relevant.”
The type of ads on Twitter include promoted tweets, promoted accounts, promoted trends, promoted moments, and automated ads.
Twitter Ad Campaigns run on the brand objectives such as
In-stream video views
4. LinkedIn Ads
As a hub of professionals, this is a good place for B2B ads. Linkedin Ads are a good hit among B2B service providers. Sometimes, other social media platforms, as seen above, may not have the professional profiles usually required in B2B services.
The types of adoptions available in LinkedIn include
5. Youtube Ads
Texts are powerful, but images have the power to create a long-lasting impact.
But, what’s more powerful than images? Videos!
With ad inventory, precise targeting options, and smart AR tools, YouTube is becoming the top choice among businesses to promote their brand videos.
The type of YouTube ads (in Google Ads) includes:
Skippable in-stream video ads.
Non-skippable in-stream video ads.
6. Pinterest Ads
Pinterest ads are becoming a part of the marketing trends especially among the niches of fashion and beauty. The platform majorly has women visitors and brands with women audiences ought to prefer this platform for better sales results.
Usually, Pinterest ads are preferred for brand awareness, video views, traffic, and app installation. Via the ad results, the reports on impressions, engagements, and CTA clicks are looked into for brand enhancement.
The types of Pinterest ads include
Promoted video pins
Promoted app pins
At Greenwill Techs, experts in digital marketing field will make your brand stay in your customers’ mind forever!
For queries or feedback, mail us to email@example.com.
Being an influencer means “influencing” people’s choices be it their ideologies or shopping options. The number of influencers on every platform is increasing by every minute and there is always a demand for the “best” influencer on the platform. Just like influencers bring any product or service to the notice of their audience, influencers need to be marketed as well to be the top choice of brands! How do brands recognize influencer talents? Brands recognize you when you are visible and organic, which is possible with Greenwill Tech marketing services.
Why are Influencers Popular?
Influencers are popular for their expert knowledge of a niche. They build a special type of trust as the audience can connect with them on social media platforms; this is done via posting relatable content and/or interacting with the audience to share their knowledge or ideas for the queries raised. Audiences travel throughout the line of thoughts and emotions of the influencer, which helps in the promotion of a product or service; this is not attainable via traditional marketing systems. For example, when a TV ad comes up with your favorite influencer, you ought to pay more attention than discarding it as “just another ad”. This is exactly what an advertiser wants: the increased attention span.
Further, brands prefer working on pre-built trust via influencers so that their brand can establish trust faster, which is comparatively more tedious and time-consuming in the traditional advertisement system.
Due to the increased number of influencers, they are boxed into several categories based on their followers’ size; for example, if you have followers within 100k, you will be qualified as a micro-influencer. You could be an influencer with any number of followers but with the authenticity of your profile, you can earn more than your investment. For example, TikTok star/influencer Charlie D’Amelio charges almost 100,000 USD (convert to INR and you would be shocked!). Well, that’s the power of influencing!
How To Become An Influencer?
Becoming a paid influencer on any platform is pretty easy; Follow these steps!
1. Set up Your Profile
Quick tips: Make sure your profile has the quirkiest or easist name to remember.
Your handle name, user name, bio and profile photo must reflect your niche
Make sure your profile is in business mode to track your analytics
2. Choose Your Aesthetic
Remember: you can pick the most popular aesthetic or create your aesthetic. You do you!
3. Analyze Your Market
Knowing your market will help you understand the extent of work you are supposed to contribute to your posts.
Understanding your competitors will help you conclude the do’s and dont’s in promotions.
4. Make Your Online Personality
Being an influencer is being a brand. Plan your content like a brand that has a human personality!
5. Relevant Hashtags
Your hashtags will help in establishing your relevance online. Further, most brands find their influencers via hashtags; now you know the importance!
Pros and Cons of Being an Influencer
You can work from the comfort of your home
You get an audience for your voice on ideologies to propagate it further
You can earn big
Exclusive invites for events
Drop in followers can affect brand partnerships
You would always be on the run for ideas. There is no “holiday.”
You may experience fatigue or depression (many influencers in the past have experienced the same due to several factors such as the need to post regularly).
One wrong post can cost your influencer marketing career